When you first look at this ad, it looks like a Christmas card but when you look closer you see that is an ad for a vacuum. But when you really look at the image you see and thin woman in a white and green long dress, possibly a nightgown, lying on the perfectly clean floor, reading a card, with her hand gently placed on the red vacuum, which has a green ribbon tied around the front. There are also three other presents on the ground next to the vacuum wrapped in white paper and red and green ribbons.
Looking at this image you immediately realize that it is an ad related to the holiday season because of the two colors that really stand out; red and green. These colors put together are almost always recognized as the holidays in
America. The audience for this
Hoover vacuum ad is definitely American husbands that have the “typical” American wife that likes a nice clean house for her husband to come home to. The big red text reads: “Christmas morning she’ll be happier with a
Hoover”. By saying “she’ll be happier with a
Hoover” really gets the husbands attention because he wants a gift that will make his wife happy. As for the smaller text, it states: “P.S. to husbands: She cares about her house, you know, so if you really care about her…wouldn’t it be a good idea to consider a
Hoover for Christmas?”; this makes the husband think that if he doesn’t get her this vacuum, his wife will think he doesn’t care about her. This is a very good tactic to use. That fact that the main text is in a cursive writing suggests that the product is high class and sophisticated. Also, the way her hand is placed on the vacuum and the sweet, soft smile on the woman’s face suggests that she likes the present which makes this ad very convincing to the husband.
The purpose of this advertisement is extremely obvious. It is to get men to buy a
Hoover vacuum for their wives for Christmas; to make them think that their wives will be happier with a vacuum like the one in this ad. Also, to make women think that they will be happier if they buy this vacuum.
The tactics and stylistic choices used to create this ad work very well to achieve its purpose. The use of red and green, the happy, smiling woman and the vacuum being red itself; all of these help create the message/purpose for this ad.
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