The article of text I have chosen to analyze is an editorial from The Indianapolis Star titled “Zero tolerance for bullying”. The audience of this text would be concerned parents and/or any adults who read The Indianapolis Star and the purpose of the article is to make people aware of serious bullying and persuade them to help make a change. These two factors affect the structure and content greatly. The author writes in a sophisticated way where had the audience been children or teens, he probably would have kept it very elementary. “Let's keep it simple when it comes to the bullying of students at school. It's wrong. It's dangerous. And it must be confronted aggressively.” This opening sentence immediately grabs your attention and gives you information on the topic. This is a good technique to use because the average person would most likely skip over text that starts out boring. “A federal lawsuit filed by the mother of a young victim has focused fresh attention on............but didn't take sufficient steps to stop it.” This paragraph (paragraph 5) of the article gives you a real incident that has happened in the community. This is a good technique that the author uses to help persuade you. It shows just how bad bullying can be and affects the audience in such a way that it could make them want to help.
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